{"id":5,"date":"2025-11-12T17:23:10","date_gmt":"2025-11-12T17:23:10","guid":{"rendered":"https:\/\/feel.growthrowstory.com\/?p=5"},"modified":"2025-11-12T17:23:10","modified_gmt":"2025-11-12T17:23:10","slug":"facebook-messenger-tuong-lai-vang-cua-business-messaging","status":"publish","type":"post","link":"https:\/\/feel.growthrowstory.com\/?p=5","title":{"rendered":"Facebook Messenger: T\u01b0\u01a1ng lai V\u00e0ng c\u1ee7a Business Messaging"},"content":{"rendered":"

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Conversational Commerce<\/strong><\/p>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch c\u0103n b\u1ea3n. H\u1ecd kh\u00f4ng c\u00f2n mu\u1ed1n \u0111i\u1ec1n v\u00e0o c\u00e1c bi\u1ec3u m\u1eabu d\u00e0i d\u00f2ng hay ch\u1edd \u0111\u1ee3i email ph\u1ea3n h\u1ed3i. Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 t\u01b0\u01a1ng t\u00e1c ngay l\u1eadp t\u1ee9c, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ti\u1ec7n l\u1ee3i<\/strong> \u2013 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin (messaging platforms) mang l\u1ea1i. Trong s\u1ed1 \u0111\u00f3, Facebook Messenger \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t k\u00eanh giao ti\u1ebfp kinh doanh kh\u00f4ng th\u1ec3 thi\u1ebfu, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng nh\u01b0 Vi\u1ec7t Nam.<\/p>\n

Messenger kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng tr\u00f2 chuy\u1ec7n; n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t “m\u1eb7t ti\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1”<\/strong> cho h\u00e0ng tri\u1ec7u doanh nghi\u1ec7p. T\u1eeb vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7, \u0111\u1ebfn vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng v\u00e0 thanh to\u00e1n, m\u1ecdi th\u1ee9 \u0111\u1ec1u di\u1ec5n ra trong m\u1ed9t lu\u1ed3ng h\u1ed9i tho\u1ea1i duy nh\u1ea5t. \u0110\u00e2y ch\u00ednh l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a Conversational Commerce<\/strong> (Th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i), v\u00e0 Messenger \u0111ang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng n\u00e0y.<\/p>\n

\"Bi\u1ec3u<\/p>\n

Messenger t\u1ea1i Vi\u1ec7t Nam: S\u1ee9c m\u1ea1nh c\u1ee7a 78 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/strong><\/p>\n

Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m c\u1ee7a Meta, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Facebook v\u00e0 Messenger kh\u1ed5ng l\u1ed3. V\u1edbi h\u01a1n 78 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Messenger<\/strong> (chi\u1ebfm kho\u1ea3ng 76.4% d\u00e2n s\u1ed1), n\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p m\u1ed9t ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u00f3 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p qua Messenger \u0111\u1ec3 h\u1ecfi th\u00f4ng tin s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. Th\u1ed1ng k\u00ea cho th\u1ea5y, h\u01a1n 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam<\/strong> mu\u1ed1n trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y bi\u1ebfn Messenger th\u00e0nh m\u1ed9t k\u00eanh ch\u1ed1t \u0111\u01a1n hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng.<\/p>\n

T\u00edch h\u1ee3p AI v\u00e0 T\u1ef1 \u0111\u1ed9ng h\u00f3a: Ch\u00eca kh\u00f3a cho t\u01b0\u01a1ng lai<\/strong><\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a business messaging tr\u00ean Messenger n\u1eb1m \u1edf s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n

    \n
  1. Chatbot th\u00f4ng minh (Intelligent Chatbots):<\/strong> C\u00e1c chatbot hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ) m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i ph\u1ee9c t\u1ea1p h\u01a1n, ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch \u0111\u01a1n gi\u1ea3n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 \u0111\u1ea3m b\u1ea3o ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec.<\/li>\n
  2. T\u00edch h\u1ee3p \u0111a k\u00eanh (Omnichannel Integration):<\/strong> Messenger \u0111ang \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u00e2u h\u01a1n v\u00e0o h\u1ec7 sinh th\u00e1i kinh doanh, k\u1ebft n\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng CRM, qu\u1ea3n l\u00fd kho h\u00e0ng v\u00e0 thanh to\u00e1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng, b\u1ea5t k\u1ec3 h\u1ecd b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb \u0111\u00e2u.<\/li>\n
  3. T\u00ednh n\u0103ng mua s\u1eafm tr\u1ef1c ti\u1ebfp (Shopping Features):<\/strong> Meta li\u00ean t\u1ee5c ra m\u1eaft c\u00e1c t\u00ednh n\u0103ng mua s\u1eafm m\u1edbi tr\u00ean Messenger, nh\u01b0 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m ngay trong \u1ee9ng d\u1ee5ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 livestream. \u0110i\u1ec1u n\u00e0y bi\u1ebfn Messenger t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 th\u00e0nh m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh th\u1ee9c.<\/li>\n<\/ol>\n

    \"Minh<\/p>\n

    So s\u00e1nh hi\u1ec7u qu\u1ea3: Messenger so v\u1edbi Email Marketing<\/strong><\/p>\n

    \u0110\u1ec3 th\u1ea5y r\u00f5 h\u01a1n s\u1ee9c m\u1ea1nh c\u1ee7a Messenger, h\u00e3y so s\u00e1nh n\u00f3 v\u1edbi m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng l\u00e0 Email Marketing:<\/p>\n\n\n\n\n\n\n\n\n\n
    Ti\u00eau ch\u00ed<\/th>\nFacebook Messenger<\/th>\nEmail Marketing<\/th>\n<\/tr>\n<\/thead>\n
    T\u1ef7 l\u1ec7 m\u1edf (Open Rate)<\/strong><\/td>\n70% – 80% (trong gi\u1edd \u0111\u1ea7u)<\/td>\n15% – 25% (trung b\u00ecnh)<\/td>\n<\/tr>\n
    T\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i<\/strong><\/td>\nT\u1ee9c th\u00ec (Real-time)<\/td>\nCh\u1eadm (V\u00e0i gi\u1edd \u0111\u1ebfn v\u00e0i ng\u00e0y)<\/td>\n<\/tr>\n
    M\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/td>\nR\u1ea5t cao (D\u1ef1a tr\u00ean h\u1ed9i tho\u1ea1i)<\/td>\nTrung b\u00ecnh (D\u1ef1a tr\u00ean t\u00ean v\u00e0 d\u1eef li\u1ec7u)<\/td>\n<\/tr>\n
    Kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n<\/strong><\/td>\nR\u1ea5t cao (Conversational Commerce)<\/td>\nTh\u1ea5p (C\u1ea7n chuy\u1ec3n h\u01b0\u1edbng sang website)<\/td>\n<\/tr>\n
    T\u01b0\u01a1ng th\u00edch v\u1edbi AI<\/strong><\/td>\nR\u1ea5t cao (Chatbot, T\u1ef1 \u0111\u1ed9ng h\u00f3a)<\/td>\nTh\u1ea5p (Ch\u1ee7 y\u1ebfu l\u00e0 c\u00f4ng c\u1ee5 g\u1eedi h\u00e0ng lo\u1ea1t)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    K\u1ebft lu\u1eadn<\/strong><\/p>\n

    Facebook Messenger \u0111\u00e3 v\u01b0\u1ee3t qua vai tr\u00f2 l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1eafn tin \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng Business Messaging<\/strong> to\u00e0n di\u1ec7n. V\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u01b0\u1ee3t tr\u1ed9i, kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p s\u00e2u r\u1ed9ng v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd t\u1eeb c\u00f4ng ngh\u1ec7 AI, Messenger kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 t\u01b0\u01a1ng lai t\u1ea5t y\u1ebfu<\/strong> c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kh\u1edfi nghi\u1ec7p. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng t\u1eadn d\u1ee5ng k\u00eanh n\u00e0y s\u1ebd b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 k\u1ebft n\u1ed1i, ph\u1ee5c v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n doanh thu trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n

    \"Logo<\/p>","protected":false},"excerpt":{"rendered":"

    S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Conversational Commerce Trong k\u1ef7 nguy\u00ean s\u1ed1, h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch c\u0103n b\u1ea3n. H\u1ecd kh\u00f4ng c\u00f2n mu\u1ed1n \u0111i\u1ec1n v\u00e0o c\u00e1c bi\u1ec3u m\u1eabu d\u00e0i d\u00f2ng hay ch\u1edd \u0111\u1ee3i email ph\u1ea3n h\u1ed3i. Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 t\u01b0\u01a1ng t\u00e1c ngay l\u1eadp t\u1ee9c, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ti\u1ec7n l\u1ee3i \u2013 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin (messaging platforms) mang l\u1ea1i. Trong s\u1ed1 \u0111\u00f3, Facebook Messenger \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t k\u00eanh giao ti\u1ebfp kinh doanh kh\u00f4ng th\u1ec3 thi\u1ebfu, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng nh\u01b0 Vi\u1ec7t Nam. Messenger kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng tr\u00f2 chuy\u1ec7n; n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t “m\u1eb7t ti\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1” cho h\u00e0ng tri\u1ec7u doanh nghi\u1ec7p. T\u1eeb vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7, \u0111\u1ebfn vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng v\u00e0 thanh to\u00e1n, m\u1ecdi th\u1ee9 \u0111\u1ec1u di\u1ec5n ra trong m\u1ed9t lu\u1ed3ng h\u1ed9i tho\u1ea1i duy nh\u1ea5t. \u0110\u00e2y ch\u00ednh l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a Conversational Commerce (Th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i), v\u00e0 Messenger \u0111ang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng n\u00e0y. Messenger t\u1ea1i Vi\u1ec7t Nam: S\u1ee9c m\u1ea1nh c\u1ee7a 78 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m c\u1ee7a Meta, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Facebook v\u00e0 Messenger kh\u1ed5ng l\u1ed3. V\u1edbi h\u01a1n 78 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Messenger (chi\u1ebfm kho\u1ea3ng 76.4% d\u00e2n s\u1ed1), n\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p m\u1ed9t ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u00f3 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p qua Messenger \u0111\u1ec3 h\u1ecfi th\u00f4ng tin s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. Th\u1ed1ng k\u00ea cho th\u1ea5y, h\u01a1n 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mu\u1ed1n trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y bi\u1ebfn Messenger th\u00e0nh m\u1ed9t k\u00eanh ch\u1ed1t \u0111\u01a1n hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng. T\u00edch h\u1ee3p AI v\u00e0 T\u1ef1 \u0111\u1ed9ng h\u00f3a: Ch\u00eca kh\u00f3a cho t\u01b0\u01a1ng lai T\u01b0\u01a1ng lai c\u1ee7a business messaging tr\u00ean Messenger n\u1eb1m \u1edf s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a. Chatbot th\u00f4ng minh (Intelligent Chatbots): C\u00e1c chatbot hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ) m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i ph\u1ee9c t\u1ea1p h\u01a1n, ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch \u0111\u01a1n gi\u1ea3n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 \u0111\u1ea3m b\u1ea3o ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec. T\u00edch h\u1ee3p \u0111a k\u00eanh (Omnichannel Integration): Messenger \u0111ang \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u00e2u h\u01a1n v\u00e0o h\u1ec7 sinh th\u00e1i kinh doanh, k\u1ebft n\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng CRM, qu\u1ea3n l\u00fd kho h\u00e0ng v\u00e0 thanh to\u00e1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng, b\u1ea5t k\u1ec3 h\u1ecd b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb \u0111\u00e2u. T\u00ednh n\u0103ng mua s\u1eafm tr\u1ef1c ti\u1ebfp (Shopping Features): Meta li\u00ean t\u1ee5c ra m\u1eaft c\u00e1c t\u00ednh n\u0103ng mua s\u1eafm m\u1edbi tr\u00ean Messenger, nh\u01b0 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m ngay trong \u1ee9ng d\u1ee5ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 livestream. \u0110i\u1ec1u n\u00e0y bi\u1ebfn Messenger t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 th\u00e0nh m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh th\u1ee9c. So s\u00e1nh hi\u1ec7u qu\u1ea3: Messenger so v\u1edbi Email Marketing \u0110\u1ec3 th\u1ea5y r\u00f5 h\u01a1n s\u1ee9c m\u1ea1nh c\u1ee7a Messenger, h\u00e3y so s\u00e1nh n\u00f3 v\u1edbi m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng l\u00e0 Email Marketing: Ti\u00eau ch\u00ed Facebook Messenger Email Marketing T\u1ef7 l\u1ec7 m\u1edf (Open Rate) 70% – 80% (trong gi\u1edd \u0111\u1ea7u) 15% – 25% (trung b\u00ecnh) T\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i T\u1ee9c th\u00ec (Real-time) Ch\u1eadm (V\u00e0i gi\u1edd \u0111\u1ebfn v\u00e0i ng\u00e0y) M\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a R\u1ea5t cao (D\u1ef1a tr\u00ean h\u1ed9i tho\u1ea1i) Trung b\u00ecnh (D\u1ef1a tr\u00ean t\u00ean v\u00e0 d\u1eef li\u1ec7u) Kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n R\u1ea5t cao (Conversational Commerce) Th\u1ea5p (C\u1ea7n chuy\u1ec3n h\u01b0\u1edbng sang website) T\u01b0\u01a1ng th\u00edch v\u1edbi AI R\u1ea5t cao (Chatbot, T\u1ef1 \u0111\u1ed9ng h\u00f3a) Th\u1ea5p (Ch\u1ee7 y\u1ebfu l\u00e0 c\u00f4ng c\u1ee5 g\u1eedi h\u00e0ng lo\u1ea1t) K\u1ebft lu\u1eadn Facebook Messenger \u0111\u00e3 v\u01b0\u1ee3t qua vai tr\u00f2 l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1eafn tin \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng Business Messaging to\u00e0n di\u1ec7n. V\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u01b0\u1ee3t tr\u1ed9i, kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p s\u00e2u r\u1ed9ng v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd t\u1eeb c\u00f4ng ngh\u1ec7 AI, Messenger kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 t\u01b0\u01a1ng lai t\u1ea5t y\u1ebfu c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kh\u1edfi nghi\u1ec7p. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng t\u1eadn d\u1ee5ng k\u00eanh n\u00e0y s\u1ebd b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 k\u1ebft n\u1ed1i, ph\u1ee5c v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n doanh thu trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/feel.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feel.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feel.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feel.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feel.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5"}],"version-history":[{"count":0,"href":"https:\/\/feel.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/5\/revisions"}],"wp:attachment":[{"href":"https:\/\/feel.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feel.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feel.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}